How to maximize your Instagram reach and following.

Is anyone fed up with the Instagram algorithm in 2021? Did you know it changed...again!?

If you’ve spent any time trying to create and share work on Instagram, you’ll know that the algorithm can behave in mysterious ways. One day you'll be surprised by how good a post does, the next your favorite piece of content flops. But once you understand how the elusive algorithm actually works, you can tailor your content strategy to work alongside it.

With that said, when it comes to the performance of your feed, the algorithm prioritizes content that receives the most engagement. But what are the most important metrics of engagements? Simply, Instagram wants you to share and be "social" with the content you are viewing. So, anything that keeps you on the app, or allows you to share with your friends and gets them to hop onto IG will help your page.